A global pharmaceutical leader leveraged Zelthy’s platform to build a disease education and patient engagement solution aimed at raising awareness and driving consultations for a specific therapy. Designed to meet patients where they are—online—the platform combined education with action, empowering patients to learn about their condition and seamlessly connect with the right care.

The Challenge

While the pharma company had launched an innovative treatment in a niche therapy area, it faced several challenges in reaching and educating potential patients:

• Low awareness among patients about the disease and available treatment options

• Lack of centralized, credible digital resources for the therapy area

• Fragmented patient journeys from awareness to clinical consultation

• Limited visibility into conversion metrics and campaign performance

• Need to support HCPs with qualified leads and educational resources

To bridge the gap between online awareness and offline access to treatment—while also strengthening relationships with healthcare professionals (HCPs)—the company needed a platform that could connect the dots.

Solution

Using Zelthy, the pharma company launched a comprehensive digital therapy awareness platform, accessible via web and mobile. The solution included:

• An informative, patient-friendly website on the therapy area

• Targeted digital campaigns across social media and Google to drive traffic

• Clear CTAs for patients to schedule consultations with specialists or partner clinics

• Integration with CRM to track patient journeys and lead conversion

• Real-time analytics dashboards to inform future content and outreach strategies

• Content support and lead referrals for HCPs, positioning them as accessible, credible resources for patients

Impact

The initiative drove value across the board—improving patient access while building long-term HCP loyalty:

• 500,000+ website visits in the first 9 months

• 80,000+ consultation requests submitted by patients

• 30% conversion rate from website visitor to clinic appointment

• 2x increase in therapy initiations in targeted cities

• Enhanced HCP equity by driving warm patient leads to partner clinics and supporting physicians with disease awareness materials

• Better engagement insights into patient behavior, interests, and informational gaps

Why Zelthy

The company selected Zelthy for its:

• Rapid deployment capabilities in regulated healthcare environments

• End-to-end patient journey orchestration, from discovery to action

• Built-in tools for measuring both patient outcomes and HCP impact

• Proven success in delivering digital-first pharma initiatives