A leading pharmaceutical company partnered with Zelthy to build a digital platform that simplifies and streamlines the vaccine ordering process for clinics and individual practitioners across the country. Built on Zelthy's robust low-code healthtech platform, the solution enabled real-time ordering, transparent pricing, and data-driven customer engagement—all in one integrated system.

Challenge

Managing vaccine distribution across a vast network of doctors and clinics posed multiple challenges for the pharma major:

• Manual ordering processes leading to inefficiencies and errors

• Fragmented communication between doctors, stockists, and the pharma company

• Limited visibility into ordering behavior and delivery tracking

• No central system for profiling HCPs and designing loyalty or engagement programs

With increasing competition and a need for greater agility, the company sought to modernize its operations with a scalable, digital-first solution.

Solution

Using Zelthy’s platform, the pharma company launched a secure, user-centric vaccine ordering portal within weeks.

Key features included:

• Self-service ordering: Clinics and doctors could log in, view available vaccines, select their preferred stockist, and place orders with just a few clicks.

• Transparent pricing: Doctors could view real-time prices based on their location and order volume.

• Delivery tracking: A unified dashboard allowed HCPs to monitor the status of their orders—from dispatch to delivery.

• Loyalty enablement: The platform allowed integration of cohort-wise loyalty programs based on historical order data and HCP behavior.

• Data & analytics: Advanced profiling of customers based on specialty, location, and order history, enabling the commercial team to run targeted programs.

Impact

The platform has seen strong adoption since launch, with over:

• 3,000+ clinics and doctors onboarded

• 12,000+ orders processed in the first 6 months

• 15% reduction in average order-to-delivery time

• 25% increase in repeat orders due to loyalty-linked engagement

• Real-time visibility into ordering trends and demand spikes

The success of the platform has prompted the pharma company to explore expansion into other therapeutic areas and geographies.

Why Zelthy

The pharma company chose Zelthy for its ability to:

• Rapidly deploy tailored solutions for healthcare workflows

• Ensure compliance and data security out of the box

• Offer full control to the commercial teams with minimal IT dependency

Zelthy enabled the pharma company to digitize its vaccine supply chain without the complexities of traditional software development—empowering doctors, driving loyalty, and streamlining operations.