Australia’s booming $4B oncology drugs market faces a paradox- the rapid growth of cancer, paired with delays in delivering life-saving treatments. A leading pharmaceutical company in Australia partnered with Zelthy to develop a multi-PSP (Patient Support Program) platform that offered a personalized, end-to-end patient journey across multiple therapy areas.

The platform digitally enabled patient engagement and therapy adherence by integrating value-added services such as injection training, therapy reminders, video visits, and field visits. It supported healthcare professionals (HCPs), hospital staff, nurses, and patients, ensuring a seamless, compliant, and efficient experience.

With Zelthy’s configurable, low-code architecture, the pharma company streamlined patient onboarding, therapy management, and care coordination, reducing manual effort and enhancing adherence rates by 45%.

Challenges

Before implementing the Zelthy-powered PSP platform, the pharma company faced several challenges:

• Fragmented Patient Journeys – Different PSPs operated in silos, making it difficult to offer a consistent patient experience.

• Limited Engagement & Adherence – Patients often missed follow-ups, therapy schedules, and injections, leading to reduced treatment effectiveness.

• Operational Inefficiencies – Lack of an integrated system meant high administrative workloads for nurses, hospitals, and HCPs.

• No Real-Time Monitoring & Analytics – Pharma teams struggled to track program performance, patient adherence, and engagement metrics.

• Regulatory Compliance & Data Security Risks – Managing patient data across different PSPs required strict adherence to privacy regulations.

To improve patient outcomes, reduce drop-offs, and enhance therapy adherence, the company needed a unified, digital-first PSP platform that could support multiple patient journeys while ensuring regulatory compliance.

Solution: A Scalable, Multi-PSP Platform on Zelthy

The pharma company leveraged Zelthy’s healthcare platform to build a customized PSP solution with:

Personalized, Multi-PSP Patient Journeys

• Custom Patient Workflows for Each PSP- Patients were guided through tailored support programs based on their therapy.

• Automated Onboarding & Eligibility Verification- Faster registration reduced program enrollment time by 60%.

Value-Added Patient Services

• Therapy Adherence Reminders – Patients received automated SMS, email, and app notifications to reduce missed doses.

• Video Consultations & Virtual Visits – Enabled remote nurse consultations, reducing the need for hospital visits.

• Field Visit Coordination – Nurses could schedule in-home visits for injection training, therapy initiation, and adherence support.

• Patient Progress Tracking – Real-time adherence dashboards helped pharma teams monitor drop-off rates and therapy progress.

Role-Based Access for Seamless Collaboration

• HCP Portal – Doctors could monitor patient therapy progress, schedule interventions, and access treatment histories.

• Hospital & Nurse Portal – Nurses could track appointments, update patient status, and provide virtual or in-person support.

• Patient Portal – Patients could view therapy schedules, access resources, book appointments, and receive reminders.

Regulatory Compliance & Data Security

• Fully compliant with TGA (Therapeutic Goods Administration) regulations.

• End-to-end encryption & audit trails to ensure data privacy and security.

Key Outcomes & Impact

• 45% Increase in Patient Adherence – Automated reminders, virtual check-ins, and nurse support improved therapy completion rates.

• 60% Faster Patient Enrollment – Digital onboarding eliminated paperwork, reducing enrollment time from 5 days to 2 days.

• 30% Reduction in Operational Costs – Automation lowered administrative overhead, allowing PSP staff to focus on patient care.

• 85% of Patients Reported Improved Engagement – Personalized support enhanced patient confidence in managing their treatment.

• Real-Time Insights for Pharma Teams – Analytics dashboards provided actionable data on therapy adherence trends and patient engagement.

Conclusion

By leveraging Zelthy, the pharmaceutical company transformed its Patient Support Program, offering a seamless, scalable, and patient-centric platform that enhanced engagement, adherence, and overall therapy success.

With Zelthy’s flexible, compliant, and low-code infrastructure, pharma companies can rapidly deploy digital PSP solutions, ensuring patients receive the support they need while optimizing operational efficiency.