Pharmaceutical companies face a complex healthcare landscape. Today, the focus is on delivering a comprehensive, patient-centered experience that improves health outcomes and builds brand loyalty. Achieving these goals means tackling challenges like streamlining distribution, ensuring adherence, and standing out in a competitive market.

Zelthy’s Complete Therapy Management (CTM)™ Solution

 offers an integrated approach through two key components—Product Tracking (PT) and Patient Assistance Programs (PAP)—helping pharma companies boost patient engagement, protect brand integrity, and optimize resources.

Product Tracking (PT): Securing Supply Chain Integrity and Building Patient Trust

Ensuring reliable medication delivery is a top priority. Zelthy’s PT platform offers:

PT strengthens supply chain security and reinforces brand trust, supporting long-term patient loyalty.

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Real-time monitoring of primary, secondary and tertiary packaging

Patient Assistance Programs (PAP): Expanding Access and Adherence

Patient Assistance Programs enhance a brand's reputation by improving access and adherence. Zelthy’s PAP platform provides:

By enhancing adherence through proactive support and providing seamless access, PAP not only improves clinical outcomes but also enhances brand perception, positioning pharma companies as leaders in holistic patient care.

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PAPs help improve clinical outcomes and enhance brand perception among consumers

Zelthy’s CTM suite uses AI to enhance engagement, providing:

AI integration helps pharma companies scale patient engagement, ensure compliance, and innovate their care processes effectively.

Zelthy’s CTM offers pharma companies a powerful tool for achieving both business and patient-care goals. PT and PAP provide unparalleled control over distribution, access, and engagement, while AI-powered insights drive ongoing improvement.

CTM is more than a platform—it’s a strategic investment in better patient outcomes, optimized resources, and lasting brand equity. In a competitive and highly regulated market, CTM empowers pharma companies to lead in patient-centered care.

Connect with us to learn how Zelthy’s CTM can transform patient care and drive brand value. Write to us at 

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Learn how Zelthy’s Complete Therapy Management revolutionizes pharma operations by integrating Product Tracking and Patient Engagement for improved outcomes.

From Distribution to Patient Engagement: How Zelthy’s CTM™ Helps Pharma Companies Excel

The amount of patient data in the healthcare sector is growing rapidly due to developments in electronic health records (EHRs), remote patient monitoring, and medical technology. Healthcare professionals must effectively manage and use this abundance of data in order to make well-informed decisions that have a direct influence on patient care. 64% of medical group leaders ranked scheduling and access as the most important factors for enhancing patient experience in the future, according to a recent 

 survey done in December 2022. This data shows how crucial it is to have access to precise and integrated patient data in order to make well-informed healthcare decisions.

The term "patient 360" describes a thorough, cohesive view of patient data that incorporates data from multiple sources, including claims, medical history, EHRs, service history, and even social determinants of health (SDOH). Patient 360 is more than just a compilation of medical records; it also incorporates outside elements such as socioeconomic, environmental, and demographic information. By gaining a comprehensive picture of their patients, healthcare providers can provide more personalized and efficient care due to this integrated view.

Why should healthcare providers use Patient 360?

There are many benefits to combining patient data into a Patient 360 view. Healthcare professionals frequently struggle to obtain a comprehensive picture of a patient's overall health due to fragmented data maintained across many platforms. Providers can do the following by combining this data into a centralized, easily accessible format:

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The Role of Cloud Data Platforms in Patient 360

Traditional healthcare data systems are often fragmented, storing patient information in siloed formats across multiple platforms. Modern cloud architecture has transformed this scenario by enabling healthcare providers to consolidate data into a single, secure source. Cloud platforms offer:

This architecture not only makes the Patient 360 view possible but also ensures that it is scalable, secure, and adaptable to future needs.

Why consider Zelthy for building your Patient 360 module?

Whether you're looking to build a new healthcare application or enhance an existing system, Zelthy’s Patient 360 package enables you to establish a unified, real-time view of each patient’s health, ensuring that your team has access to the most up-to-date information for making informed decisions.

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Learn how Patient 360 consolidates data from EHRs, medical histories, and more to enhance care, improve workflows, and ensure compliance.

From Distribution to Patient Engagement: How Zelthy’s CTM™ Helps Pharma Companies Excel

How Patient 360 is Transforming Healthcare Outcomes?