Overview
Efficient vaccine distribution is critical in ensuring timely access to life-saving therapies. However, for many pharmaceutical companies, the vaccine ordering process remains manual, fragmented, and resource-intensive, leading to inefficiencies for both providers and suppliers.
A leading global pharmaceutical company partnered with Zelthy to transform this experience by building a digital vaccine ordering platform for doctors and clinics nationwide. Powered by Zelthy’s low-code, configurable healthtech platform, the solution delivered real-time ordering, transparent pricing, automated delivery tracking, and loyalty program integration—all within a secure and scalable system.
The result: faster order fulfillment, improved visibility, and stronger engagement with healthcare providers.
Challenge
Managing vaccine distribution across a vast network of doctors and clinics posed multiple challenges for the pharma major:
Manual ordering & errors
Orders placed via phone, email, or paper were prone to inaccuracies and delays.
Fragmented communication
Lack of a unified channel between doctors, stockists, and pharma teams slowed responsiveness.
Limited visibility
Tracking order status, forecasting demand, and analyzing trends was nearly impossible.
No centralized HCP engagement
Without structured data on healthcare providers (HCPs), designing loyalty or engagement programs was difficult.
With growing competition and evolving market dynamics, the company needed a digital-first, scalable platform that would streamline vaccine ordering while empowering commercial teams with real-time insights.
The Solution: A Unified Vaccine Ordering Platform on Zelthy
Using Zelthy’s low-code healthtech infrastructure, the pharma company launched a secure and user-friendly ordering portal within weeks.
Key capabilities included:
Self-service ordering
Clinics and doctors could log in, view available vaccines, select their preferred stockist, and place orders instantly.
Transparent pricing
Real-time, location-based pricing with volume-based discounts improved trust and adoption.
End-to-end delivery tracking
Orders could be tracked from dispatch to delivery through a unified dashboard.
Loyalty program integration
The platform allowed integration of cohort-wise loyalty programs based on historical order data and HCP behavior.
Advanced analytics
Advanced profiling of customers based on specialty, location, and order history, enabling the commercial team to run targeted programs.
This vaccine ordering portal is one deployment within Zelthy's broader commercial operations solution, which also covers distributor management, field force coordination, trade schemes, and commercial intelligence.
Impact & Outcomes
Since its launch, the platform has achieved strong adoption and measurable business impact:
- 3,000+ clinics and doctors onboarded within the first phase.
- 12,000+ orders processed in 6 months, demonstrating rapid traction.
- 15% reduction in order-to-delivery time, improving supply chain agility.
- 25% increase in repeat orders due to loyalty-driven engagement.
- Real-time visibility into vaccine demand, enabling better planning and resource allocation.
The success of the platform has encouraged the company to expand the model to other therapeutic areas and new markets, positioning it as a cornerstone of its digital commercial strategy.
Why Zelthy
The pharma company chose Zelthy for its ability to:
- Rapidly deploy customized healthcare workflows without heavy IT dependencies.
- Deliver compliance-ready, secure infrastructure out of the box.
- Offer full control to the commercial teams with minimal IT dependency.
By digitizing vaccine ordering with Zelthy, the pharma leader was able to streamline its supply chain, empower doctors, and strengthen loyalty—all while reducing operational complexity.
